NW-AML strives to create a thriving media culture in our community through empowering youth and adults to be critical media consumers. We encourage responsible media practices and ideas that create a more conscientious and effective environment for all.

Our Goals

1. Monitor Media

NW-AML evaluates local media for potentially problematic issues (such as cyber bullying and fake news), monitors the role of media in democracy, and advocates for responsible media while appealing directly to the producers of the media we consume, like through letters to the editor. NW-AML strives to create public awareness around these issues.

2. Education

NW-AML creates a community of media literate citizens through community presentations, teacher training, and youth workshops at the college and high school levels.

3. Support Local Media

NW-AML encourages consumption of local media to create awareness of local issues and incorporates local media professionals in annual events such as MediaFest.

The Department of Communication and Leadership Studies and the School of Leadership Studies at Gonzaga University is home to the alliance, through the Center for Media Literacy Excellence.